E-Newsletter from
Vol 2, Issue 01, February 2020
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15 Worldwide Best-sellers
Category Wise Most Popular Cases, based on Unit Sales from The Case Centre Catalogue during the 2019 Calendar Year
Behavioral Economics and Starbucks’ Cup Problem
Debapratim Purkayastha and Trilochan Tripathy
Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Debapratim Purkayastha and Koti Vinod Babu
BP: Putting Profits Before Safety?
Debapratim Purkayastha and Rajiv Fernando
Cirque du Soleil's Human Resource Management Practices
Manasi Pawar and Vivek Gupta
Corporate Entrepreneurship and Innovation at Google, Inc
Debapratim Purkayastha and Adapa Srinivasa Rao
Digital Marketing at Nike: From Communication to Dialogue
Debapratim Purkayastha and Adapa Srinivasa Rao
Disney's Magicband System: Leveraging Technology to Enhance Customer Experience
Debapratim Purkayastha and Geeta Singh
Elephant Pumps: Pump Aid's Business Solution to a Social Problem
Debapratim Purkayastha and Syeda Maseeha Qumer
Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture
Debapratim Purkayastha
Embedding Sustainability at Novo Nordisk: The Compassion vs Competitiveness Dilemma
Debapratim Purkayastha and Adapa Srinivasa Rao
IKEA's International Marketing Strategy in China
Debapratim Purkayastha and Benudhar Sahu
Internal Branding and HRM at Virgin
Kaushik Mukerjee and Mridu Verma
Netflix: Leveraging Big Data to Predict Entertainment Hits
Debapratim Purkayastha and Tangirala Vijay Kumar
The Nordic Economic Model
Sachin Govind and S S George
ZARA: Future Ready?
Alok Kavthankar

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