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Vol 2, Issue 01, Nov 2020
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Dr. S Raghunath is Professor of Strategy and the Chairperson for Centre for Corporate Governance and Citizenship at IIM Bangalore and the India Chapter Chair for the Academy of International Business, a nodal international body for research and consulting.

Dr. Raghunath teaches post-graduate and doctoral courses in Alliance Management, Strategic Networks and Corporate Strategy and leads IIMB executive programmes on Strategic Issues in Alliances, Acquisitions, Negotiations and Key Account Management.

He also teaches in the Post Graduate Programme in Software Enterprise Management (PGSM) an elective course on Digital Business Strategies and Models. His research has focused on Structuring and Managing Alliances, Integrating Acquisitions and Network-based organizations and e-business strategy and models.
He has published several papers, case studies and book chapter and has been quoted in publications such as Economic Times, Business Line and the Computer Today and he wrote a column for Outlook Business. He has written extensively in the areas of international alliances and acquisitions for practitioner and academic communities.
Dr. Raghunath was a Visiting Scholar at the Graduate School of Business, Stanford University (1990-1991). He was also a Visiting Professor at INSEAD, France; University of Buckingham, UK; RMIT School of Business; Melbourne, Australia; and LBSNAA, Mussoorie.
He was engaged in the study of strategy making in high-tech companies in USA such as Cypress Semiconductors Inc., Harris Semiconductors, Intel, Motorola, MIPS.  He has conducted studies on Business Process Initiatives in American Express Insurance and Investment Division, San Rafael, California.
Dr. Raghunath is on the Board of Management, the ICFAI Foundation for Higher Education. He has been on the board of directors of Vijaya Bank, Canara Bank, KIOCL, K Two Technologies, Spire Technologies, Weir India and National Venture Capital Fund.  He is a Registered Consultant with the Office of Project Services, UNDP, New York.

CRC: Why, according to you, is the case method of teaching so popular in Management education?

Dr. Raghunath: Cases throw the students and teachers into the deep end of the real world of managerial decision making. It creates the tension of making a tough choice in the face of limited information and the urgency of making a decision when time and context  are of essence.

CRC: Why, according to you, are cases so important in teaching International Business?

Dr. Raghunath: Managing international business begins with the ability to see the differences that are most likely to make a difference to business outcomes in different countries and continents. For managers to notice or adequately address differences in global markets, cases of companies in varied country contexts can bring the reality of international business into classrooms. To better understand the changes in mindset required in international settings it is useful to discuss relevant cases that present rich qualitative and quantitative data capturing the challenges and opportunities of international business leadership roles and the challenges they entail.

CRC: What makes a good International Business/Strategy case?

Dr. Raghunath: Amongst specific learning goals set up for any case on international business, the core purpose must be to develop deep contextual understanding and interpretation. The case construction should be done in a manner that it tests the student’s mental model, provides the understanding of how the business works in a certain country context and the cultural sensitivities based on history and societal practices that may support or inhibit the achievement of a company’s goals and objectives .Therefore, a case can become a vehicle for delivering conceptual clarity rooted in specific country contexts.

CRC: How can we make case teaching more effective?

Dr. Raghunath: The effectiveness of the case method depends as much on student preparation as it does on teacher engagement. Student preparation can be facilitated by offering them a set of questions to consider before the class to provide structure  and perspective to their learning process .Teacher engagement in the case discussion can be made more effective  by preparing a set of leading questions that will tease the main takeaways based on  methodical analysis , interpretation and decision making penchant displayed by the students in course of the class discussion.

Dr. Raghunath on IBS Case Research Center
"The IBS Case Research Center is an outstanding repository of cases written and published in diverse areas of management. The inventory of cases has provided exceptional support to classroom learning across business schools around the world."

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