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Back to Newsletter Vol 2, Issue 02, May 2020
In the News
ICFAI Business School among World’s Most Successful Case Publishers
Makes up the “Big Three” along with Harvard and INSEAD

Hyderabad, April 21, 2020: ICFAI Business School Hyderabad has emerged as one of the world’s top case publishing schools ever since the prestigious Case Awards (popularly called the case method Oscars) went global in 2011. The UK-based independent home of the case method, The Case Centre (TCC), said in a release, while reflecting on the 30 years of its awards, which was earlier called the ‘European awards’ and was restricted only to European Business Schools.

Since the awards went global in 2011, the most successful winners were Harvard (with 31 awards), INSEAD (19) and IBS (14). The next three places were cornered by IMD (9), Copenhagen Business School (7) and Stanford (5). TCC also noted that renowned management guru Sumantra Ghosal was the most successful individual author with 13 awards between 1991 and 2006. But competition increased in 2011 when the awards went global as established players from North America became eligible. According to TCC, “The stand-out individual award-winner has come from India. ICFAI Business School’s Debapratim Purkayastha has ten awards to his name. Since winning his first award in 2014, Debapratim has enjoyed continued success across several subject categories, so it’s easy to imagine that Sumantra’s record will be under threat in the next few years.”
“ICFAI is among the big three in case publishing, despite being a relative new comer (just two decades old). Around 43% of our case awards came in the last three years. Parameters like case usage statistics, awards from different sources, number of worldwide best-selling cases, all point towards this fact, as well as to the high quality and popularity of our cases.”
Dr. Debapratim Purkayastha
Director, IBS Case Research Center
Below is the list of Professor Purkayastha’s award-winning cases. He has also won the Outstanding Contribution to the Case Method award at The Case Centre Awards and Competitions 2015.

Turbulence on the Tarmac

Breaking the Code of Silence

Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value

Apple and Conflict Minerals: Ethical Sourcing for Sustainability

Corporate Entrepreneurship and Innovation at Google, Inc.

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture

Amazon’s Big Data Strategy

Netflix: Leveraging Big Data to Predict Entertainment Hits

Digital Marketing at Nike: From Communication to Dialogue

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