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Back to Newsletter Vol 2, Issue 04, Nov 2020
Business Strategy
The case talks about how the Canada based multinational banking and financial services company; Scotiabank navigated through the COVID – 19 crisis. It also highlights how the bank was focussing on improving both its branch experience and user experience on its mobile banking application.

Scotiabank: Helping Customers and Employees Navigate Through the Covid-19 Crisis
The case is about the digitalization initiatives taken by Verizon Communications Inc. (Verizon). With changing customer expectations, the Covid-19 pandemic, and increasing trend of digitalization by its competitors, Verizon came up with ‘Touchless Retail’ at its stores to stay relevant. The case deals with the digital elements Verizon introduced in its stores as part of the various measures it implemented to enhance customer experience.

Verizon – Adapting to a Contactless World
The case discusses the rise and decline of Atlas Cycles, an iconic bicycle brand that had ruled the Indian roads for six decades. Established in 1950, Atlas Cycles emerged as one of the largest bicycle manufacturers in India. Its cycles were known for their sturdiness, durability, and affordability. However, in 2014, Atlas Cycles started making losses and it had to close down its Malanpur manufacturing unit in 2014 followed by its Sonepat unit in 2018 due to financial constraints.

The Rise and Fall of Atlas Cycles
The case talks about the adoption of Design Thinking (DT) at Banco Bilbao Vizcaya Argentaria, S.A. (BBVA). The case covers in detail the concept of DT, the need for DT at BBVA, the process followed by the bank to implement DT and the challenges faced by BBVA in adopting DT.

Design Thinking at BBVA
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