LG's Marketing Strategy in India
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(Case Code: MKTG054) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details:
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Price: |
| Case Code |
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MKTG054 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extraThemesMarketing Mix |
| Case Length |
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12 Pages |
| Period |
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1997-2003 |
| Pub Date |
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2003 |
| Teaching Note |
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Not Available |
| Organization |
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LG Electronics India |
| Industry |
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Consumer Electronics |
| Countries |
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India |
Abstract:
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The case examines the marketing strategy of LG Electronics in the Indian market. It provides a detailed account of LG's strategies for gaining market share by examining its approach to product, pricing, distribution and promotion.
The case also provides insights into the future prospects of the company in light of the increase in competition and the slowdown in the consumer electronics market.
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Issues:
• The promotion and advertising strategies that companies with a broad range of products should adopt.
Contents:
Keywords:
Marketing strategy, LG Electronics, Indian market, detailed account, gaining, market share, product, pricing, distribution, promotion, insights, future prospects, competition, consumer electronics market
LG's Marketing Strategy in India
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