Grove Fresh Ltd - Marketing Organic Juices
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(Case Code: MKTG128) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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MKTG128 |
For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Shipping & Handling Charges extra
ThemesFMCG |
| Case Length |
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09 Pages |
| Period |
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1994-2006 |
| Organization |
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Grove Fresh Ltd |
| Pub Date |
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2006 |
| Teaching Note |
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Not Available |
| Countries
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United Kingdom |
| Industry |
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Organic Foods (Fruit Juices) |
Abstract:
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Grove Fresh Ltd is a major player in the UK organic juice market. The case describes the origin and growth of the company.
The case also describes the product, pricing, distribution, and promotion policies of the company.
It ends with a brief discussion on the challenges and future prospects for the company.
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Issues:
» To gain insights into the organic juice market in the UK
» To understand the product, pricing, distribution, and promotion policies of a company
» To analyze the opportunities and challenges in the organic juice market
Contents:
Keywords:
Organic marketing, Organic juices, Premium pricing, Soil
Association standards, e-retailing, Consumer shows, Supply shortage, Supermarket
brands
Grove Fresh Ltd - Marketing Organic Juices
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