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Perspectives

VijayaNarapareddyZinnoury

Dr. Vijaya Narapareddy

Vol 2, Issue 01, Nov 2020

Dr. Vijaya Narapareddy is the recipient of the prestigious “Outstanding Contribution to the Case Method” award conferred by The Case Centre (TCC), UK, in 2019 and TCC’s “Outstanding Case Writer” award in 2018. A gold medalist from India, Dr. Narapareddy received several awards for her case research, reviewing, teaching, and service conferred by leading professional associations. She is also an invited keynote speaker.

Dr. Narapareddy has a PhD from the University of Illinois, Urbana-Champaign. Currently, she is Associate Professor, Daniels College of Business, University of Denver, where she teaches traditional and online courses in Strategy, Global Management, Leading High Performance Organizations, and Global Social Entrepreneurship. She has published articles and case studies in Ethics & Corporate Governance, Global Strategy, and Global Social Entrepreneurship in premier journals. She enjoys developing innovative teaching practices and offers professional development workshops on “Developing theory from case research”, “Teaching with cases”, “Teaching online with cases”, “Writing publishable cases”, and “Case Immersion Workshops” at the Academy of Management, Academy of International Business, Strategic Management Society, and business schools in Asia, Europe, and Latin America. A past president of the North American Case Research Association, Dr. Narapareddy serves on the editorial boards of four leading case journals.

Dr. Vijaya: The case method has proven to be a very effective tool in engaging students as well as challenging them to think critically about issues that affect managers every day. It is one of the best tools to train business students to step into the shoes of decision makers and practice thinking and communicating like managers in a classroom environment.

Dr. Vijaya:I love teaching with cases. In my view, the class comes alive when you teach with cases.

Dr. Vijaya:Winning this prestigious award was a very pleasant surprise. I am honoured and humbled to receive this award.

Dr. Vijaya: Thank you for your generous compliments! In my humble opinion, a good teaching case is one that has a good story and a great decision focus that allows for debating the decision on hand from multiple perspectives. And it does not hurt to have a maze of issues and contexts woven into the story!

Dr. Vijaya: Publishing cases in Case Folio and also in the IBS case repository has been a very good experience for me. It allows me to reach a global audience that I may not otherwise have access to with other journals and, thus, have a greater impact through my case studies. I also appreciate working with Debapratim Purkayastha as the editor, and his exceptional staff who are highly responsive and fast. Debapratim is the most prolific and highly decorated case writer I have met, so far. He and his team are amazing!

Dr. Vijaya: Thank you for the opportunity to share my thoughts with you on the case method. I think every educator teaching business students must try teaching with cases as well as pursue case research and writing. It is truly a worthwhile and impactful experience.
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