Case Categories & Award Winners

ICSC 2012 received more than 100 case abstracts. About 70 full length cases were considered and selected cases under different categories were sent to ecch for review. These cases were double-blind reviewed and winners were selected and honored. The awards were sponsored by Elite ProCon Solutions Pvt. Ltd., an e-Learning software development, implementation and maintenance partner of IBS.

Category Winner Case Title
Business Ethics & Corporate Governance Prof. Thillai Rajan, IIT Madras Emerging Markets Global Impact: Corporate Service Corps and IBM India
Marketing & Strategy Prof. Debapratim Purkaystha & Prof. Rik Paul, IBS Hyderabad Feeding the Hungry Surfers:
Social Media & Business Prof. GV Muralidhara and Ms. Hadiya Faheem, IBS Hyderabad The Social Business Journey at IBM
Operations and IT Dr. Surajit Ghosh Dasthidar, IMT Hyderabad Phanindra Sama: Founding RedBus
Business Environment & Economics Dr. Suma Damodaran and Dr. Uday Damodaran, XLRI, Jamshedpur The Indian Broadcasting Industry, 2012: How Far and Wide Will the Net Be Cast

Emerald – IBS Best Emerging Markets Case Award

ICSC 2012 partnered with Emerald Emerging Markets Case Studies (EEMCS) to select the best case for The EEMCS-IBS Best Emerging Market Case Award. EEMCS presented US$ 1000 for the winning case. Case authored by Prof. Debapratim Purkaystha & Prof. Rik Paul, IBS Hyderabad – ‘Feeding the Hungry Surfers:’ won the award.