IBS Hyderabad, organized an International Case Study Conference (ICSC-2012) at IFHE Campus, in partnership with ecch and Universiti Utara Malaysia. Case authors, Academicians, Trainers, Knowledge Management Professionals from reputed institutions in India and abroad participated in the conference and presented cases. Around 138 delegates from the US, the UK, Malaysia, Pakistan and India took part in the case conference and the associated workshops.

Dr.Baba Prasad, President and CEO, Vivékin Group (USA & India) inaugurated the International Case Study Conference (ICSC-2012) on December 14, 2012 and highlighted the importance of case studies as a pedagogic tool. The event was presided over by Dr. J. Mahender Reddy, Vice Chancellor, IFHE. He thanked ecch and Universiti Utara Malaysia for partnering with IBS Hyderabad to conduct the International Case Study Conference and expressed confidence that this will pave the way for many more collaborative events in the future. Ms. Hazel Goodson, Emerging Markets & Conferences Manager, ecch, Dr. Ajay Chauhan, Director of Executive Development Program, Universiti Utara Malaysia, Dr. G. Narasimhaiah, Director IFHE and Prof. G.V.Muralidhara, Dean Academics of IBS Hyderabad also attended the inaugural ceremony.