Abstract

The case describes the role of the Indian music company, Super Cassettes Industries, in the music piracy business and examines the impact that this had on the music industry as a whole. The case also gives details of the fluctuating fortunes of Super Cassettes and presents the viewpoints of the group’s supporters as well as its critics. The case is so structured as to enable students to see how Super Cassettes built up a successful business empire through music piracy. Students can gain insights into the legal and ethical aspects of the T-Series story.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Music piracy
• Music industry in India
• Ways to deal with music piracy.

Keywords

Super Cassettes Industries, piracy business, music industry, successful business empire, piracy, Business Ethics Case Study, Case Study