Abstract

The case discusses the crisis faced by Coke in Europe when people fell ill after consuming its products. The case also brings out the ethical dimensions involved in Coke’s exclusive school contracts, which was done to promote soft drink sales among school children. The case is designed to help students critically analyse the ethical issues involved during Coke’s European crisis and the exclusive school contracts controversy in the US. Students must appreciate the role of sound ethics in doing business.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Unethical Practices by companies.

Keywords

Coca-Cola, District schools controversy, Exclusive school contracts, Public relations problem, Unethical business practices, Harmful effects of soft drinks, Belgium controversy