Abstract

The case examines the controversy involving the global fast food major McDonald’s, which was accused of wrongfully selling its French fries as 100% vegetarian products when they contained beef flavoring. It explores in detail the events that led to the controversy and the company’s reactions to the allegations. The case also discusses the eventual settlement of the lawsuit with the company paying damages to vegetarian groups and accepting that it had gone wrong.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Social responsibility
• Truth in advertising
• Consumer interest groups.

Keywords

McDonald, French fries, 100% vegetarian, beef, allegations, lawsuit, paying damages, vegetarian, cases, case study