Abstract

The case discusses the controversy surrounding the Indian subsidiaries of multinational cola majors Coca-Cola and Pepsi in 2002-03. The two companies had caused severe ecological damage in the state of Himachal Pradesh by painting their advertisements on rocks. The case describes the ecological importance of these rocks and the nature and extent of environmental damage caused by the companies. Besides giving a detailed account of the legal proceedings initiated against them, the case also discusses the efforts taken by the companies to repair the damage. The case also gives information on the various other controversial activities of Coca-Cola and Pepsi in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Commercial exploitation of natural resources.

Keywords

Coca-Cola,Pepsi,2002-03,ecological damage, Himachal Pradesh, legal proceedings, information ,controversial activities, case study, Business case study