Abstract

In India, buying a home and getting the interiors done in one's own style, used to be a harrowing experience. However, the situation has changed in the early 2000s. The process of obtaining a home loan is no longer difficult as it used to be. Financial institutions have cut down on processing time and lowered interest rates. Companies that sell products such as paints, sanitaryware, taps and other home accessories are assisting customers in creating homes according to their individual tastes. The report takes a look at the home building boom in India and what role financial institutions and builders have played in it. It also examines how a few significant players in the home building and decor segment have been working towards providing complete solutions to customers, instead of just selling them products.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Real Estate, Home Decor, Parryware, Asian Paints, Housing Finance, Glamour room, EID Parry, Experience Centers, Customer Care, Parryware Online Goodlass Nerolac, 'Colourworld','Asian Paints Home Solutions',"Stainzfree" Ceramic Surfaces, Waterless Urinal