Abstract

The report discusses in detail the various technological developments and innovative processes which have redefined the music and entertainment industry in India. The Indian music and entertainment industry which witnessed unprecedented growth in the late 1990s and early 2000s was deeply impacted by the retail boom that had engulfed various other sectors of the Indian economy. With easier access to cassettes and CDs at affordable prices in an attractive ambience of large corporate owned retail outlets, greater numbers of the young and the old increased their music purchases. The second part of the report deals with the Indian motion picture industry and throws light on the evolution and growth of multiplexes which now provide complete customer oriented services in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand the changing pattern of customer behaviour in the entertainment and music industry.
• Discuss the role that customer centric innovations could achieve in drawing back waning audiences towards any industry.
• Determine the various issues involved in the marketing of music, and the scope and potential of organized retailing in the business.
• Discuss in detail the importance and effectiveness of ambience, layout and visual merchandising for revenue generation in the music industry.
• Trace the growth of multiplexes in relation to the Indian motion picture industry and discuss the factors that led to the advent of multiplexes.

Keywords

Multiplexes, Satellite Television, Music World, Planet M, 'hamaraCD', 'Qjam', Video-parlors, RPG Group, Times Group, Shop-in-shops, Retail Design, Hamaracd.com, Saregama India Ltd., United Television, Adlabs Films Ltd.