Abstract

This report discusses the innovative practices in the field of education and training, employed by three Indian companies - Direcway, Wipro and NIIT. It explains how Direcway attempted to change the traditional mode of education, imparted through physical class rooms, by introducing the concept of virtual classroom. The report discusses how IT major - Wipro attempted to change the way education is imparted to the primary school children by launching the "Applying Thought in Schools" initiative. It finally discusses how NIIT was able to succeed in a stagnant IT training market by employing innovative marketing strategies.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Understand how education could be imparted through advanced communication infrastructure and analyze the impact of change it could bring in the educational methods and system.
• Understand how the traditional method of teaching could be changed for the primary school children and examine the benefits of such change.
• Understand how an IT education and training company can succeed in spite of tough competition by implementing innovative marketing strategies.

Keywords

Education and Training Industry in India, Direcway, Satellite Training Programs, Wipro's Teachers Empowerment Program, Applying Thought in Schools, NIIT K-12 Center, Learning through Education and Direct Application