Abstract

A Note on the "Refrigerator Industry in India" examines the evolution of the refrigerator industry in India over the years. It examines the change in the structure of the industry after the liberalization of the Indian economy. It also takes a look at the different types of refrigerators available in India and examines their characteristics. In addition, the note explores the characteristics of the refrigerator Industry in India and the major players in the industry. The distribution channels used by the major players are also discussed in detail. The note ends with a description of the future of the refrigerator industry in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Refrigerator industry in India, Structure of refrigerator industry, Competition in refrigerator industry, Characteristics of refrigerator industry, BPL, Electrolux, Whirlpool India, LG Electronics, Samsung India, Godrej-GE, Kelvinator, Allwyn, Voltas, replacement market, production bottlenecks, Electrolux, CFC, Market share, Ecofrig Project, distribution channels, Tata Energy Research Institute, efficiency standards