Abstract

A Note on the "Branded Apparel Industry in India" examines the effect of liberal trade and new investment policies on the clothing industry after the liberalization of the Indian economy. It describes in detail the growth of the industry and the characteristics of the industry. Some of the characteristics of the industry are: intense competition, steady growth and consolidation. The note also describes the major players in the industry and the competition between the major players. The note ends with a look at the future of the industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Branded Apparel industry, liberal trade, Indian apparel market, growth, characteristics, future, major players, Madura Garments, Arvind Mills, Zodiac Clothing, Raymonds, Provogue, Indus League, segmentation, small cities