Abstract

A Note on the Color Television in India examines the history of the color television industry in India since the early 1980s. It examines the demand-supply scenario in the color television industry and the competition in the industry. The note explores the nature of the competition between multinational and domestic players. It also discusses why the Korean companies are the leaders in the color television industry. The note concludes with a brief description of the future of the color television industry in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Color Television, India, history, 1980, demand-supply, color television, multinational, domestic players, Korean companies, color television industry, future