Abstract

After entering China in 1996, Wal-Mart has faced various challenges. The case discusses Wal-Mart's initiatives to adapt to the Chinese business environment. Wal-Mart emphasises customer service and rigorously trains its employees. It is also trying to groom locals for senior management positions. Wal-Mart is working with its suppliers to help them streamline their operations and reduce costs. Wal-Mart has attempted to maintain its tradition of providing quality merchandise at low prices, and friendly customer service. The retailer has introduced advanced retail techniques and concepts to improve operational efficiency and customer service. China is also becoming an important centre for Wal- Mart's global procurement activity.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Wal-Mart, China, Retail giant in China, Sam Walton, Joseph Hatfield, Cassian Cheung, Wal-Mart culture, Supercentres, Sam's Clubs, Most Admired Companies in China, Citic Pacific Group, CP, Supply chain management, Trade unions, Just in time inventory management, All China Federation of Trade Unions, ACFTU