Abstract

Steven Spielberg, one of the world's most talented movie directors, is also considered to be one of the most influential men in Hollywood. Spielberg has numerous critically acclaimed and commercially successful movies to his name, as producer, director and writer. His name virtually guarantees a project's success. Spielberg, David Geffen, who single- handedly revolutionised the music industry and Jeffrey Katzenberg, who turned around Disney, have come together to start DreamWorks. In an industry that is largely dominated by the big established studios such as Warner Bros, Universal Studios and Columbia Pictures, DreamWorks aims at becoming the 'artists' studio'. Despite all its successes since its inception, major concerns remain. Is DreamWorks too dependent on Spielberg? Is it too focused on creativity at the expense of a strong commercial focus?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Movie business, Steven Spielberg, Jeffrey Katzenberg, Disney, David Geffen, DreamWorks, Pixar Animation, Pixar, Animation, Universal, Warner, Columbia, Shrek