Abstract

Comcast is the leading cable operator in the US. The merger with AT&T Broadband a few years back has given Comcast the distribution reach it lacks. Facing heat from News Corp, which has top-notch content, delivered via satellite around the globe, Comcast also feels the need for more programming muscle. The company has launched a $54 billion hostile bid to acquire Walt Disney. With its movie studio, the ABC network, ESPN, the Disney Channel and theme parks, Disney has some of the best content available in the world. Will Comcast be able to finalise the deal and more importantly make a success of it? The case can be used in a business strategy course for MBA students.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Comcast, Walt Disney, Disney, Cable, Satellite, News Corp, Murdoch, Brian Roberts, AT&T, Direct TV, QVC, Michael Eisner, Content, Distribution, Entertainment