Abstract

In 2004 the global mobile game market was valued at about $450 million. Mobile games are different from typical console games such as PlayStation and Xbox. Nokia is making an ambitious foray into games with its N-Gage game deck. N-Gage uses an innovative wireless multiplayer platform to provide both local and remote interactive gaming. Rivals contended that N-Gage had serious flaws. When N-Gage failed in the market, Nokia revamped and relaunched the product as N-Gage QD in April 2004, just six months after the original N-Gage was released. Only time would tell how QD would fare in the intensely competitive gaming industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

Nokia, N-Gage, N-Gage QD, Nokia QD, Mobile phones, Mobile games, Strategy, Video gaming industry, Video games, Sony PlayStation, Microsoft Xbox, Sega, Nintendo, Losing market share