Abstract

Unilever's Indian subsidiary, Hindustan Lever Limited (HLL), is the country's largest fast moving consumer goods (FMCG) company. Since the early 2000s, HLL has been finding growth difficult to come by. In the wake of these problems, HLL has announced a major management and operational restructuring exercise. The question uppermost in the minds of analysts is whether this restructuring will help HLL turn things around in its favour and it can return to the heady days of the mid-1990s, when double digit growth had come so easily.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Unilever, Hindustan Lever Limited, HLL, Fast moving consumer goods, Banga, Organisational restructuring, Project millennium, Keki Dadiseth, Home and personal care, Packaged goods, Power branding strategy, Growth strategy of HLL, Management structure, Business segments of HLL, MK Sharma