Abstract

After starting off as a small producer of cooking oil in 1945, Wipro, one of India's most admired companies, is today a large diversified corporation by Indian standards with 23,300 employees, $1,349.8 million in revenues, and $230.8 million in profits for the fiscal year ended March 2003. The company's success has been largely due to its entrepreneurial style of management. Over time, Wipro has built, a cadre of high performing, self-motivated managers. CEO Azim Premji's value based leadership has held these high performers together. The case brings out the importance of leadership and values in building a world class organisation.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Wipro's business model, Global IT company, Software services, Azim Premji, Software Engineering Institute, Leadership, People capability maturity model, PCMM, initiative, 360¦ feedback, Process re-engineering, Ranjan Acharya, Integrated solution provider, Organisational culture, Human resources management, Winds of change, Western India Vegetable Products Limited