Abstract

Intel, the world's largest microprocessor manufacturing company is looking seriously at new markets. The company is the undisputed leader in the microprocessor industry with about 90% market share. By 2004, the company's slogan changed from 'Intel Inside', to making 'Intel Everywhere'. In Intel's new scheme of things, its powerful lineup of chips formed the backbone of nearly every type of digital device. Intel is targeting 10 new product areas for its chips, primarily in the consumer-electronics, data storage, WiFi (wireless fidelity) and communications markets. The case discusses the history of Intel with a focus on current developments and gives a detailed evolution of Intel's product line. The case covers important products in Intel's portfolio such as Pentium, Itanium II and Centrino. The case discusses the areas that the company has identified for growth such as consumer electronics and data storage.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Intel, Microprocessors, Sony, Strategy, Growth, Pentium, Itanium, Centrino, Diversification, Craig Barrett, AMD, advanced micro devices, Consumer electronics, Data storage, Wireless, Flash memory