Abstract

Maruti Udyog, a joint venture between Suzuki of Japan and the Indian government, has dominated India's automobile market by providing a wide range of cars at affordable prices. In the late 1990s, as competition intensified, it started losing its market share. A change in management control from the Indian government to Suzuki, and intensive cost cutting and productivity improvement initiatives helped the company to strengthen its competitive position. This case covers the various restructuring activities undertaken by Maruti since the late 1990s.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Maruti Udyog, Restructuring, Automobile industry in India, Operation management, Brand building, Diversification, Suzuki Motor Company, Suzuki and Indian government conflict, Vendor management, Segmentation of Indian car industry