Abstract

Rupert Murdoch's News Corporation (News Corp) has evolved into a global media conglomerate. The company owns approximately one third of newspapers and BSkyB (satellite television) in Britain. It also owns the Fox Entertainment Group that makes movies under the name 20th Century Fox and the television programmes under The Fox Network. News Corp's television reach extends to millions of homes worldwide. While News Corp is doing well, there are some major concerns for the company. One is the recent acquisition of DirecTV from General Motors. Another is the heavy dependence on Murdoch for key strategic decisions.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Murdoch, News Corp, Media business, Viacom, Vivendi, Star Television, CNN, Fox Network, 20th Century Fox, Harper Collins, Fox Sports, BSkyB, Murdoch management style