Abstract

In 2003, The Hindu, a Rs 4 billion media empire celebrated the completion of 125 years in business. With a circulation of 933,000 and half a dozen journals, The Hindu made its mark on the Indian media industry. The paper has many moments of glory including the coverage of the Bofors scam in the late eighties. During its 125 years of existence, The Hindu has attempted to strike a fine balance between two seemingly competing considerations, larger societal purpose (providing the credible information, educating the public, opinion building and acting as a watchdog) and a business, which has to be economically viable. As it approached its 125th anniversary, The Hindu realised it could not rest on its past laurels waiting for change to happen. The Hindu realised that it has to be interesting and compelling not only to retain its present readership base but more importantly to attract the attention of the next generation.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

The Hindu, Media industry, Subramania Aiyar, Kasturi Ranga Iyengar, Kasturi Srinivasan, The Business Line, Editorial, Print media, 125 years, Newspapers, Daily, Journals, Digests, Circulation, Paper