Abstract

In 2003, Intel was the undisputed leader in the microprocessor industry with about 90% market share. But some key concerns remained. Intel was launching Itanium 2 amidst the deepest slump in the history of the IT industry. Corporate customers had drastically reduced their IT budgets and were less inclined to embrace new technologies. In February 2003, Intel's stock was down 80% from its all-time high of $74.87 in 2000. There were reports that many customers had not shown enough interest in Itanium 2 to justify a major shift in the way they designed their products. And competitors like Transmeta and AMD (Advanced Micro Devices) were likely to give Intel a run for its money.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• 0

Keywords

Intel, AMD, Advanced Micro Devices, Transmeta, Microprocessors, 64-bit computing, Semiconductors, Itanium, Centrino, Opteron, Craig Barrett, Wireless computing, Mobile computing, Paranoid work culture, Pentium, Madison