Intel’s Centrino

Price: 0 Add to Cart
Details
Case Code:

BSTA082

Case Length:

11

Period:

Pub Date:

2003

Teaching Note:

NO

Price (Rs):

0

Organization:

Intel Corporation

Industry:

Electrical & Electronics

Country:

Global

Themes:

New Product Development,Growth Strategy, Growth Strategy

Abstract

Centrino is Intel's new technology designed specifically for mobile computing with a built-in wireless Local Area Network (LAN) capability. It enables extended battery life and sleek, easy-to-carry notebook computers. This is Intel's first integrated computing technology designed from scratch for wireless notebook PCs. Centrino consists largely of three parts: a new microprocessor called the Intel Pentium M processor, the Intel 855 Chipset Family and the Intel PRO/Wireless 2100 network connection. Intel believes the product is ideally suited for a range of thinner, lighter notebooks that deliver the levels of performance needed in mobile computing. But how the markets will respond to Intel's latest offering remains a big question mark.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • 0
Keywords

Intel, Centrino, Mobile computing, Wireless, Wireless LAN (local area network), Transmeta, Crusoe, Wireless fidelity, Lightweight computers, Notebook PCs, Laptops, Pentium M, Banias, Intel Pro, Wireless 2100

Buy this case study (Please select any one of the payment options)

PayPal: 0

Add to Cart
Move to top