Abstract

Opteron, AMD's (Advanced Micro Devices) first 64-bit microprocessor released in mid-2003 had received strong performance reviews. Many companies such as Dell and IBM, which had been staunch supporters of Intel, had announced plans to use Opteron. As Intel prepared itself for the launch of Itanium 2, Opteron looked well placed to face the challenge. Analysts wondered who would emerge winner in this battle of David versus Goliath in the 64-bit computing space.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

AMD, Advanced Micro Devices Inc, Intel, Opteron, Itanium 1, Itanium 2, Microprocessors, 64-bit computing, Semiconductors, Transmeta, MMX technology, Pentium, Athlon