Abstract

Li & Fung is one of Hong Kong's most successful trading companies. The company deals in various types of consumer goods like textiles, toys, sporting equipment and household items. Founded about 90 years back, Li & Fung employs 2,500 people worldwide. It has offices in 40 countries. The Harvard educated Fung brothers, Victor and William are the architects of the company's success. The brothers believe that even in the age of the Internet, trading intermediaries have an important role to play. They feel that the role of a trader goes beyond matching the needs of the buyers and sellers to add value in innovative ways. As 2003 draws to a close, Li & Fung also knows that it will have to keep innovating to stay ahead of other players. This case can be used to discuss global supply chain management in an MBA class.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Li & Fung, Lifung, Fung brothers, Hong Kong, Trading intermediaries, Value chain, Trading company, Victor Fung, Outsourcing, Inchcape marketing services, Jackets, John Waynes, Toys