Abstract

Nestle, the world leader in coffee and bottled water, owns several global brands. It is also a leading player in the pet food business. Nestle is currently in the midst of a major corporate restructuring exercise. CEO, Peter Brabeck-Lemathe has launched various initiatives like simplifying operations, cutting costs and sharpening the company's business focus. The case brings out the challenges involved in revitalising a large, old, successful company like Nestle.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Nestle, Nescafe, Maggi, Nestea, Corporate restructuring, Henri Nestle, Pet food, Friskies, Helmut Maucher, General Mills, Peter Brabeck-Letmathe, Haagen-Dazs, Nestle mergers and acquisitions, Alcon Laboratories, Rowntree Mackintosh Plc