Wal-Mart in 2005

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Details
Case Code:

BSTA112

Case Length:

15

Period:

Pub Date:

2005

Teaching Note:

NO

Price (Rs):

0

Organization:

Wal-Mart Stores Inc.

Industry:

Retailing

Country:

US

Themes:

Corporate Communication,Corporate Image & Identity, Public Relations & Media

Abstract

The $256.3 billion Wal-Mart, the world's largest retail chain, operates 1,478 Discount stores, 1,471 Supercenters, 538 SAM's clubs, 64 Domestic Neighborhood markets, and 1,355 International Units. Wal-Mart has emerged as a global player with operations in North America, Asia, Europe and South America. The Wal-Mart of 2005 is very much a reflection of what Sam Walton wanted it to be. The stores look the same, but are bigger in size and technologically more advanced. The culture is as vibrant and compelling as it had been in founder Sam Walton's days. However, following the spectacular growth of the past two decades, Wal-Mart faces human resources and public relations problems. The company has launched various initiatives to address these concerns.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Wal-Mart, Retail chain, Wal-Mart's business model, Sam Walton, Wal-Mart Discount City, David Glass, Michael Duke, Business leadership services, Wal-Mart's store format, Discount stores, Supercentres, SAM's Club, Wal-Mart Neighbourhood market, Lee Scott, Thomas Coughlin

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