Abstract

Steve Jobs, CEO of Apple Computers has recently announced that his company might start using Intel microprocessors from 2006. Apple has traditionally stayed away from using Microsoft's Windows software and Intel's microprocessors and preferred to use IBM microprocessors for its computers. While there are rumors that the announcement might be a tactic to gain negotiating leverage with IBM, Apple maintains that its intentions are serious. Will using Intel chips mark a turning point in Apple's evolution? Will it take Apple mainstream?

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Steve Jobs, Apple Computers, Intel microprocessors, Microsoft's Windows software, IBM microprocessors, Intel chips, Turning point in Apple's evolution and Apple mainstream