Abstract

In 2005, Google, well known for its search engine was considering one of the most successful and innovative companies in the tech world. Having completed its IPO successfully in April 2004, Google is finalizing plans to widen its product range and minimize its dependence on search engines. Google also seems on course for a head to head clash with many bigger rivals in the industry including Microsoft. Google realizes the only way to stay ahead will be to innovate. But as rivals come up with competing products, will Google be able to sustain its lead? Google's Innovation Strategy, ayer's Challenge, Google in 2005.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

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Keywords

Google, Search engine, Microsoft, Larry Page, Sergey Brin, Innovation at Google, Marissa Mayer, Consumer web and Steve Lawrence