Kinetic Honda: The Break-Up

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Details
Case Code:

BSTR003

Case Length:

10

Period:

Pub Date:

2002

Teaching Note:

NO

Price (Rs):

0

Organization:

Kinetic Honda Motors Ltd

Industry:

Automotive

Country:

India; Japan

Themes:

Strategic Alliances,Growth Strategy

Abstract

The case study examines in detail the causes for the break up of the Kinetic Honda joint venture. The case also throws light on the post break-up strategies of the two companies. The case is so developed as to give students an insight into the causes that led to Kinetic and Honda parting ways. It gives them an idea of the complexities involved in managing a joint venture and of the strategic implications of a 'not-so-good' relationship between partners. At the end of the case-discussion, the students should have grasped the following issues: The nature of problems faced by the KHML joint venture. The factors that resulted in the break-up of Kinetic and Honda Motors. The strategic initiatives taken by the Kinetic group to stage a comeback. The post break-up strategies of the two companies. The case is intended for MBA/PGDBM level students as a part of their Business Strategy curriculum.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • Break-up of joint ventures, post break up strategies of joint venture partners.
Keywords

Kinetic Honda, joint venture, managing, The nature of problems, break-up, Kinetic group, Business Strategy, KHML

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