Abstract

The case focuses on the various problems faced by India's first shopping mall, Crossroads. The case describes the initial success enjoyed by the mall and the problems it faced later. It gives an overview of the developments that took place after the mall management decided to restrict entry on weekend. The case also mentions how Crossroads tried to deal with the situation. It also refers to Crossroad's plans to start a mall for the mass to middle segment. The case is intended for MBA/PGDBM level students as part of the Business Strategy curriculum. This case should familiarize with the Indian retailing scenario and the various problems faced by the malls. Students should also be able to form an opinion regarding the future of shoppertainment in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Concept of Shoppertainment, restructuring plans, strategies for shopping malls.

Keywords

Crossroads, mall management, middle segment, Business Strategy, curriculum, Indian retailing scenario, shoppertainment