Abstract

Balaji Telefilms Ltd, a public-listed media software production company, helped to bring about the transformation of the Indian television industry. The case explores the factors that led to the company's success, and examines the strategic vision of Ekta Kapoor, the creative genius behind the company.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Strategic vision
• Indian television industry
• TV programming mix.

Keywords

Balaji Telefilms Ltd, public-listed, media, software production company, Indian television industry, factors, company's success, strategic vision, Ekta Kapoor, creative genius