Abstract

The case 'Daimler-Chrysler Merger - A Cultural Mismatch' gives an overview of the merger between Daimler-Benz of Germany and Chrysler Corp. of the US. The case focuses on the various problems faced by the merged entity. It also explores the reasons for DCX's failure to realize the synergies identified prior to the merger. It examines the different culture and management styles of the companies that were primarily responsible for this failure. The case is intended for MBA/PGDBM level students as part of their Business Strategy curriculum. From the case, students are expected to understand why the Daimler-Chrysler merger failed to realize the synergies identified prior to the merger. Students are also expected to identify the issues that should be addressed for making a cross-cultural merger successful.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Cross-cultural mergers.

Keywords

merger, Daimler-Benz, Germany , Chrysler Corp., US, DCX, synergies, culture, management styles, Business Strategy