Rethinking Domino’s Expansion Plans
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Details
Case Code:
BSTR014
Case Length:
7
Period:
Pub Date:
2002
Teaching Note:
NO
Price (Rs):
0
Organization:
Domino's Pizza, Inc.
Industry:
Foodservice
Country:
India; US
Themes:
Strategic Planning,Growth Strategy
Abstract
The case discusses what went wrong with Dominos Pizza India's overambitious expansion plan. CEO Pavan Bhatia's personal agenda was to make Dominos the biggest fast food chain in India. Bhatia was allowed by Co-chairman Hari Bhartia to pursue the expansion despite warnings from within the company. However, plans went awry and Bhartia took charge after the exit of Pavan Bhatia.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Expansion strategies.
Keywords
Dominos Pizza, India, CEO, Pavan Bhatia, personal agenda, fast food chain, India, Co-chairman, Hari Bhartia, expansion ,warnings