Abstract

The case discusses the fierce competition in Delhi and northern India between two major publishing houses - Hindustan Times and Times of India. The case focuses on the aggressive pricing strategies adopted by the companies to counter each other. However, to gain a bigger share, Hindustan Times' vice chairperson Shobhana Bhartia chalked out a restructuring plan with an investment of Rs.4 billion. The case discusses in detail, the restructuring plan. The case is intended for MBA/PGDBM level students as a part of the Business Strategy curriculum. From the case, students are expected to understand and analyze the strategies of the two newspaper companies. Students also ought to analyze whether Hindustan Times should counter Times of India in Mumbai, Chennai and other cities or stick to northern India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Competition between media groups
• restructuring plans.

Keywords

Delhi, northern India, publishing houses, Hindustan Times, Times of India, aggressive pricing, vice chairperson, Shobhana Bhartia, Rs.4 billion, Business Strategy, Mumbai, Chennai, northern India