Abstract

The case explores the reasons behind Hindustan Motor's poor performance after the liberalization of the Indian automobile industry. It examines in detail the company's efforts to turn around and make its brands successful.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Product development failures, human resources problems and company performance.

Keywords

Hindustan Motor's, poor performance, liberalization, Indian automobile industry, brands, successful, case study, Business strategy