Yahoo! in Trouble
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Details
Case Code:
BSTR025
Case Length:
9
Period:
Pub Date:
2002
Teaching Note:
NO
Price (Rs):
0
Organization:
Yahoo!, Inc.
Industry:
Technology & Communications
Country:
US
Themes:
Strategic Planning
Abstract
The case study 'Yahoo! in Trouble' discusses the problems faced by one of the most successful Internet companies in the world. The case discusses the mistakes Yahoo made and how they eventually led to a reshuffling of the top management.
Learning Objectives
The case is structured to achieve the following Learning Objectives:
- Internet portals
- dotcoms
- revenue models of dotcoms.
Keywords
Yahoo! in Trouble', problems, Internet companies, Yahoo, reshuffling, top management, Case study, Business strategy