Abstract

The case examines in detail the causes behind the break up of the joint venture between TVS Suzuki Limited and Suzuki Motor Corporation during the period 1992 to 2000. Providing the rationale behind the split from a strategic perspective, it throws light on the post break-up prospects of the Suzuki Limited in the Indian two-wheeler industry.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Joint Venture between T V S- Suzuki, Problems in the J V, Launch of Victor, Evolution of Indian Two-Wheeler Market.

Keywords

break up, joint venture, TVS Suzuki Limited, Suzuki Motor Corporation, 1992, 2000, split, strategic perspective, post, break-up prospects, Indian two-wheeler industry