The Maruti - Suzuki Conflict

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Details
Case Code:

BSTR029

Case Length:

9

Period:

Pub Date:

2002

Teaching Note:

NO

Price (Rs):

0

Organization:

Maruti Udyog Limited

Industry:

Automotive

Country:

India; Japan

Themes:

Strategic Alliances,Growth Strategy

Abstract

The case gives detailed insight into the disputes between Suzuki Motor and the Government of India (GoI), joint venture partners in Maruti Udyog Limited (MUL), an automobile giant in India. Covering the expansion plan, appointment of Bhaskarudu as the managing director and the disinvestment of MUL, it describes in-depth the disputes between the partners.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

  • Disinvestment of government owned companies
  • problems in joint ventures.
Keywords

Disputes, Suzuki Motor, Government of India, GoI, joint venture, Maruti Udyog Limited, MUL, automobile giant, India, expansion plan, appointment, Bhaskarudu, managing director, disinvestment, MUL

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