Abstract

The case discusses the launch of the first electric car in India - Reva, by the Bangalore-based Reva Electric Car Company. The case discusses the Indian passenger car industry and the steps taken by the Government of India as well as the major players in the global automobile industry to reduce automobile pollution. The case also explains how electric vehicles can help reduce automobile pollution and discusses the future of EVs, particularly Reva, in India.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Alternative fuel vehicles, new product launches.

Keywords

Electric car, India, Reva, Bangalore-based, Reva Electric Car Company, Indian passenger car industry, Government of India, global automobile industry, automobile pollution, electric vehicles, EV, Reva