Abstract

The case, "ITC's Diversification Strategy" gives an overview of ITC's diversification into related and unrelated areas in recent years. The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified. The competition that ITC is going to face in each of the segments it has diversified into is also explored.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Diversification strategies
• synergies.

Keywords

ITC, Diversification Strategy, related, unrelated, cigarette industry, India, diversified, case study, Business Strategy