Abstract

The case study focuses on the growth of Airbus and it also covers extensively the competition in the aerospace industry. The case provides a detail account of the structure of the aerospace industry and the nature of competition in the industry. It explains how Airbus achieved a leadership position in the industry with market share increasing from 13% in 1995 to 57% in 2002. The case also provides information about the Airbus's A-380 aircraft and how the success of this model could provide a competitive advantage for Airbus.

Learning Objectives

The case is structured to achieve the following Learning Objectives:

• Product development and competitive advantage.

Keywords

Airbus, competition, aerospace industry, account, structure, competition, leadership, market share,13%,1995, 57% ,2002,Airbus's A-380,competitive advantage, Airbus